Hershey's Chocolate Rebrand
Bold - Unique - Authentic
Introducing the new era of Hershey's – where the rich heritage of chocolate meets the bold spirit of the Big Apple.
Our rebrand project is more than just a makeover; it's a journey through the streets of New York City, where every bite tells a story of urban vibrance and unapologetic style.
Gone are the days of conventional sweetness. Hershey's now embodies the essence of the New Yorker lifestyle, channeling the energy of bustling streets and iconic landmarks into every wrapper. Say hello to a chocolate experience that's as bold and daring as the city itself.
Drawing inspiration from the hip culture of the 90s, our revamped Hershey's is a celebration of individuality and self-expression. Each product boasts a fusion of edgy design elements and nostalgic nods to the era of underground art scenes and iconic streetwear.
From its revamped packaging to its irresistible taste, Hershey's now stands as a symbol of rebellion against the ordinary. Embrace the unique and relish in the unmistakable flavor of a brand that dares to defy the norm. Welcome to the new Hershey's – where chocolate meets the beat of the city.
Inspired by face tattoo and body tattoo
